TACO Bell has become the latest firm accused of planting a hidden meaning in its logo.
The fast-food chain’s bell is highly recognizable and has been used for decades, but online sleuths now claim that not all meets the eye.
A post re-shared from Reddit highlighted that the yellow part of the bell bears a striking resemblance to a Taco itself.
“I’ve scoured the internet and somehow no one seems to have noticed before yesterday that the Taco Bell logo is actually a taco bell,” it read.
The discovery sent users into raptures as a debate emerged over whether the company’s branding was misleading.
“The part being pointed at is the clapper of the bell, not the bell itself.
“That would be the taco clapper, not the taco bell. Maybe a taco bell clapper. But never a taco bell,” one said.
Before another added: “Or, hear me out, it’s just a bell. If they wanted to emphasize the taco shape, they could have turned the bell upside down and added a little lettuce around the outside.”
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Taco Bell have yet to make respond to the claims.
It comes after web sleuths suggested that Wendy’s intentionally planted the word “Mom” in the ruffles of the character’s neck.
A post on the website StockLogos highlighted the message on the collar, and claimed that the company wanted to associate itself with “Mom’s cooking”.
However, the fast-food chain debunked the claims saying any supposed subliminal message doesn’t exist.
A spokesperson said: “We are aware of this and find it interesting that it appears our Wendy cameo has ‘mom’ on her ruffled collar. We can assure you it was unintentional.”
It comes after author Eric Schlosser claimed McDonald’s golden arches allegedly have a naughty meaning behind them.
Back in the 1960s, when McDonald’s was in the middle of rebranding, they hired design consultant and psychologist Louis Cheskin to help them come up with a logo.
Schlosser claimed in Fast Food Nation: The Dark Side of the All-American Meal that Cheskin convinced McDonald’s executives that the golden arches – which were actually breasts – would help boost their sales.
He referred to the golden arches as “mother McDonald’s breasts”.
There is no evidence to support Schlosser’s wild claims.